Get Home Safe, Saskatchewan

NOV 22, DEC 6, DEC 20 ISSUES

Once again this holiday season Planet S and Prairie Dog magazines will be raising awareness of impaired driving through a print and online campaign. Topics include:

  • The year in review: Have we made any progress in reducing impaired driving in Saskatchewan?
  • How the province is prepared to meet the challenges of marijuana legalization’s effect on drug impaired driving.
  • New impaired driving laws that came into effect Sept. 1.
  • Options for planning a safe ride home.

Like last year, we are looking for sponsors to help us spread this important message.

THE PRINT FEATURE will run in the November 22, December 6 and December 20  issues of Planet S and Prairie Dog magazines, reaching nearly 120,000 readers in Saskatoon and Regina.

ONLINE: We will be promoting Get Home Safe digitally, through social media, an email campaign, web ads and an interactive educational quiz. The Get Home Safe feature will also be available to read in its entirety as a “web book” on the Planet S and Prairie Dog websites. See last year’s.

NEW THIS YEAR

  • QUIZ CONTEST: In order to increase reader engagement and boost the educational aspect, we’ve developed an online quiz contest. Each week of the six-week campaign we’ll pick one winner who will receive a  gift card for a taxi or car service.
  • TV: We’re expanding the reach of the feature by adding television promotions to the mix.

Promotion Opportunities

1. Sponsorship

PRINT + WEB + TV + SOCIAL + E-BLAST + QUIZ

  • Your logo (at least 1′′ × 1′′) will be featured in a “Sponsored by” section of the three-issue print feature.
  • Your organization will be tagged in Facebook ,Twitter and Instagram posts to our combined 27,000+ followers.
  • Your logo will be visible in the Get Home Safeweb book.See the 2017 edition here.
  • Your hyperlinked logo will be included in an email campaign to our 15,000 email subscribers, promoting the feature and encouraging readers to take the educational quiz.
  • Your logo will appear in promotional ads broadcast on Access TV in Regina and ShawCable in Saskatoon.
  • Your logo will be included throughout an informative and engaging online quiz on the topic of impaired driving, custom-designed for this promotion. Each week of the six week campaign we’ll pick one winner who will receive a  gift card for a taxi or car service. Your hyperlinked name will also be on the sponsor thank-you page.
  • A promotional web ad (300×250 pixels) on Planet S and Prairie Dog websites will direct visitors to the quiz running Nov. 22 – Jan. 2.

Pricing (three issues)

  • $598 for two cities
  • $299 for one city

2. Display Ad

Have more to say? This package includes…

  • A print ad in the Get Home Safe feature at 25% off our regular rates. Appears in three issues over the holiday season.
  • web ad (300×250 pixels) on Planet S and Prairie Dog websites Nov. 23 to Jan. 2.
  • Your print ad will also be featured on shopthedog.ca and shoptheplanet.ca, our dedicated print advertiser-only sites (Nov. 23 to Jan. 3).
  • Your ad will be visible in the Get Home Safe web book (see 2017 edition here).

Pricing (three issues)

  • Eighth-page: $1,794
  • Quarter-page: $2,970
  • Half-page: $5,514
  • Full page: $9,204

These prices are for two cities. For one-city bookings take 50% off.

3. Combo

Get a sponsorship and a display ad for even more savings! This is for all three issues and includes all the online benefits mentioned above. NOTE: The print ad does not have to be in the Get Home Safe feature; it can be anywhere in the issue.

Pricing (three issues)

  • Eighth-page + Sponsorship: $2,293 ($3,637 value)
  • Quarter-page + Sponsorship: $3,468 ($5,209 value)
  • Half-page + Sponsorship: $6,012 ($8,599 value)
  • Full page + Sponsorship: $9,702 ($13,519 value)

These prices are for two cities. For one-city bookings take 50% off.

Act Now!

If you are interested in this one-of-a-kind promotion, please fill out the form below and we will contact you shortly. Spaces are limited so please act quickly to reserve your space. Ad design is no-fee and hassle-free!