Giving Tuesday

Giving Tuesday (November 30, 2021) highlights the importance of giving back. In our sixth annual Giving Tuesday Guide (November 18th issue) we highlight local charities and non-profits and the ways in which many are participating in this important movement.

THE GUIDE:  This will be an approximately 4-page feature in the November 18 issue of Planet S and Prairie Dog, filled with informative articles and reaching thousands of readers in Saskatoon and Regina. View last year’s guide.

ONLINE: We are heavily promoting Giving Tuesday digitally, through social media, an email survey campaign, web ads and more. See the promo package below.

Highlights of the 2020 Campaign

  • 493 respondents to the charitable giving survey
  • 10,932 reached through social media
  • 2,417 email engagements

Charitable Giving survey results 2020

  • 57% rate local charities efforts at virtual fundraising as “good” to “excellent” during COVID-19
  • 60% donated to a local online fundraiser during COVID-19
  • 77% reported giving the same or more during COVID-19
  • 35% say they give most to health and wellness related causes during the pandemic

Giving Tuesday Promotion Package

PRINT AD: A number of sizes are available:

  • Full page: $3,068 (a $4,640 value)
  • Half page: $1,838 (a $3,000 value)
  • Quarter page: $990 (a $1,870 value)
  • Eighth page: $598 (a $1,346 value)
  • Sixteenth page: $344 (a $1,008 value)

These prices are for two cities. For one-city bookings, please take 50% off.

The price includes all digital promotions listed below.

EMAIL: Your logo in an email campaign to our many subscribers (11,000+ in Saskatoon, 10,000+ in Regina), promoting the guide and encouraging them to give generously.

SOCIAL MEDIA: Facebook and Twitter posts tagging your organization to our combined 28,000+ followers.

WEB PDF: The entire guide will be available to read in your browser (your print ad will be visible).

SURVEY: An online charitable giving survey runs November 18–30 and will be promoted via the email campaign and on our websites.

Advertorial Packages

Want to take your print advertising to the next level? Get a profile — written by us, based on an interview, and approved by you — paired with a display ad. You get all the online benefits listed above.

Half page advertorial (approx. 250 words): $1,098
Full page advertorial (approx. 500 words): $2,198

These prices are for two cities. For one-city bookings, please take 50% off.

Act Now!

If you are interested in this one-of-a-kind promotion, please fill out the form below and we will contact you shortly. Spaces are limited so act quickly to reserve yours. Ad design is no-fee and hassle-free! The booking deadline is Tuesday, November 2, 2021.