Giving Tuesday

Giving Tuesday (December 3) highlights the importance of giving back. In our fourth annual Giving Tuesday Guide (Nov. 21 issue) we highlight local charities and non-profits and the ways in which many are participating in this important movement.

THE GUIDE:  This will be a 4–8 page feature in the November 21 issue of Prairie Dog and Planet S, filled with informative articles and reaching nearly 120,000 readers in Regina and Saskatoon. Click here to see the 2018 guide.

ONLINE: We are heavily promoting Giving Tuesday digitally, through social media, an email campaign, web ads and more. See the promo package below.

Highlights of the 2018 Campaign:

  • 364,435 web ad impressions
  • 18,942 reached through social media, with 1,000 reader engagements
  • 3,933 email engagements
  • 5.09 hours total time spent reading web books

Giving Tuesday Promotion Package

PRINT AD (price includes all digital promotions listed below)

  • Full page: $3,068 (a $4,640 value)
  • Half page: $1,838 (a $3,000 value)
  • Quarter page: $990 (a $1,870 value)
  • Eighth page: $598 (a $1,346 value)
  • Sixteenth page: $344 (a $1,008 value)
    These prices are for two cities. For one-city bookings, please take 50% off.

WEB AD: A 300×250 pixel banner ad (with hyperlink) on the Prairie Dog and Planet S websites, running Nov. 21 – Dec 4.

WEB PDF: The entire guide will be available to read in your browser (your print ad will be visible).

AD PORTAL: Your print ad on shopthedog.ca and shoptheplanet.ca, our dedicated print advertiser-only sites.

SOCIAL MEDIA: Facebook and Twitter posts tagging your organization to our combined 27,000+ followers.

EMAIL: Your hyperlinked logo in an email campaign to our 24,000+ subscribers, promoting the feature and encouraging them to give generously.

TV: Your logo in promotional ads broadcast on Access TV in Regina and Shaw Cable in Saskatoon.

Advertorial Packages

Want to take your print advertising to the next level? Get a profile — written by us, based on an interview, and approved by you — paired with a display ad. You get all the online benefits listed above.

  • Half page advertorial (approx. 250 words): $1,098
  • Full page advertorial (approx. 500 words): $2,198

These prices are for two cities. For one-city bookings, please take 50% off.

Act Now!

If you are interested in this one-of-a-kind promotion, please fill out the form below and we will contact you shortly. Spaces are limited so act quickly to reserve yours. Ad design is no-fee and hassle-free! The booking deadline is Wednesday, November 13, 2019.