Giving Tuesday

Giving Tuesday (November 28, 2023) highlights the importance of giving back. In our 8th annual Giving Tuesday Guide (November 16th issue) we highlight local charities and non-profits and the ways in which many are participating in this important movement.

THE GUIDE:  This will be an approximately 4-page feature in the November 16 issue of Planet S and Prairie Dog, filled with informative articles and reaching thousands of readers in Saskatoon and Regina. View last year’s guide.

ONLINE: We are heavily promoting Giving Tuesday digitally, through social media, an email survey campaign, web ads and more. See the promo package below.

Highlights of the 2022 Campaign

  • 214 respondents to the charitable giving survey
  • 65,000 print readers
  • 7111 reached by email

Charitable Giving survey results 2022

  • 65% Attended or participated in a local fundraiser in the past year
  • 84% reported giving the same or more during 2022
  • Top three areas of giving: Health & Wellness, Education, and Animal Welfare

Giving Tuesday Promotion Package

PRINT AD: A number of sizes are available:

  • Full page: $3,068 (a $4,640 value)
  • Half page: $1,838 (a $3,000 value)
  • Quarter page: $990 (a $1,870 value)
  • Eighth page: $598 (a $1,346 value)
  • Sixteenth page: $344 (a $1,008 value)

These prices are for two cities. For one-city bookings, please take 50% off.

The price includes all digital promotions listed below.

EMAIL: Your logo in an email campaign to our many subscribers (8,000+ in Saskatoon, 7,000+ in Regina), promoting the guide and encouraging them to give generously.

SOCIAL MEDIA: Facebook, Twitter and Instagram posts tagging your organization to our combined 34,000+ followers.

WEB PDF: The entire guide will be available to read in your browser (your print ad will be visible).

SURVEY: An online charitable giving survey runs November 27 to December 2 and will be promoted via the email campaign and on our websites.

Advertorial Packages

Want to take your print advertising to the next level? Get a profile — written by us, based on an interview, and approved by you — paired with a display ad. You get all the online benefits listed above.

Half page advertorial (approx. 250 words): $1,098
Full page advertorial (approx. 500 words): $2,198

These prices are for two cities. For one-city bookings, please take 50% off.

Act Now!

If you are interested in this one-of-a-kind promotion, please fill out the form below and we will contact you shortly. Spaces are limited so act quickly to reserve yours. Ad design is no-fee and hassle-free! The booking deadline is November 7, 2023.

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