Giving Tuesday (December 1, 2020) highlights the importance of giving back. In our fifth annual Giving Tuesday Guide (November 19th issue) we highlight local charities and non-profits and the ways in which many are participating in this important movement. This year’s theme is Giving in the Time of COVID.
THE GUIDE: This will be a 4–8 page feature in the November 19 issue of Planet S and Prairie Dog, filled with informative articles and reaching nearly 100,000 readers in Saskatoon and Regina. Click here to see the 2019 guide.
ONLINE: We are heavily promoting Giving Tuesday digitally, through social media, an email campaign, web ads and more. See the promo package below.
Highlights of the 2019 Campaign
- 404 respondents to the charitable giving survey
- 15,629 reached through social media, with 391 reader engagements
- 3,474 email engagements
- 8.46 hours total time spent reading the web version of the guide
Charitable Giving survey results 2019
- 48% say their preferred way to give back was through financial donations
- 45% gave because they strongly believed in the cause
- 75% participated in fundraising or volunteering in the past six months
- 37% say they give most to health and wellness related causes
Giving Tuesday Promotion Package
PRINT AD (price includes all digital promotions listed below)
- Full page: $3,068 (a $4,640 value)
- Half page: $1,838 (a $3,000 value)
- Quarter page: $990 (a $1,870 value)
- Eighth page: $598 (a $1,346 value)
- Sixteenth page: $344 (a $1,008 value)
These prices are for two cities. For one-city bookings, please take 50% off.
EMAIL: Your logo in an email campaign to our many subscribers (11,000+ in Saskatoon, 9,700+ in Regina), promoting the guide and encouraging them to give generously.
SOCIAL MEDIA: Facebook and Twitter posts tagging your organization to our combined 27,500+ followers.
AD PORTAL: Your print ad on shoptheplanet.ca and shopthedog.ca, our dedicated print-advertiser-only sites.
WEB PDF: The entire guide will be available to read in your browser (your print ad will be visible).
SURVEY: An online charitable giving survey runs November 19 to December 2 and will be promoted via the email campaign and on our websites.
Advertorial Packages
Want to take your print advertising to the next level? Get a profile — written by us, based on an interview, and approved by you — paired with a display ad. You get all the online benefits listed above.
Half page advertorial (approx. 250 words): $1,098
Full page advertorial (approx. 500 words): $2,198
These prices are for two cities. For one-city bookings, please take 50% off.
Act Now!
If you are interested in this one-of-a-kind promotion, please fill out the form below and we will contact you shortly. Spaces are limited so act quickly to reserve yours. Ad design is no-fee and hassle-free! The booking deadline is Tuesday, November 10, 2020.