Giving Tuesday (November 29, 2022) highlights the importance of giving back. In our 7th annual Giving Tuesday Guide (November 10th issue) we highlight local charities and non-profits and the ways in which many are participating in this important movement.
THE GUIDE: This will be an approximately 4-page feature in the November 10 issue of Planet S and Prairie Dog, filled with informative articles and reaching thousands of readers in Saskatoon and Regina. View last year’s guide.
ONLINE: We are heavily promoting Giving Tuesday digitally, through social media, an email survey campaign, web ads and more. See the promo package below.
Highlights of the 2021 Campaign
- 287 respondents to the charitable giving survey
- 60,000 print readers
- 5,000 reached through social media
- 5,338 reached by email
Charitable Giving survey results 2021
- 49% participated in a local fundraiser in the past year
- 54% reported giving the same during 2021
- 29% reported giving more during 2021
- 49% say they give most to health and wellness or humanitarian causes
Giving Tuesday Promotion Package
PRINT AD: A number of sizes are available:
- Full page: $3,068 (a $4,640 value)
- Half page: $1,838 (a $3,000 value)
- Quarter page: $990 (a $1,870 value)
- Eighth page: $598 (a $1,346 value)
- Sixteenth page: $344 (a $1,008 value)
These prices are for two cities. For one-city bookings, please take 50% off.
The price includes all digital promotions listed below.
EMAIL: Your logo in an email campaign to our many subscribers (11,000+ in Saskatoon, 10,000+ in Regina), promoting the guide and encouraging them to give generously.
SOCIAL MEDIA: Facebook, Twitter and Instagram posts tagging your organization to our combined 33,000+ followers.
WEB PDF: The entire guide will be available to read in your browser (your print ad will be visible).
SURVEY: An online charitable giving survey runs November 28 to December 1 and will be promoted via the email campaign and on our websites.
Advertorial Packages
Want to take your print advertising to the next level? Get a profile — written by us, based on an interview, and approved by you — paired with a display ad. You get all the online benefits listed above.
Half page advertorial (approx. 250 words): $1,098
Full page advertorial (approx. 500 words): $2,198
These prices are for two cities. For one-city bookings, please take 50% off.
Act Now!
If you are interested in this one-of-a-kind promotion, please fill out the form below and we will contact you shortly. Spaces are limited so act quickly to reserve yours. Ad design is no-fee and hassle-free! The booking deadline is Tuesday, November 1, 2022.