Giving Tuesday

Giving Tuesday

Giving Tuesday (December 1, 2020) highlights the importance of giving back. In our fifth annual Giving Tuesday Guide (November 19th issue) we highlight local charities and non-profits and the ways in which many are participating in this important movement. This year’s theme is Giving in the Time of COVID.

THE GUIDE:  This will be a 4–8 page feature in the November 19 issue of Planet S and Prairie Dog, filled with informative articles and reaching nearly 100,000 readers in Saskatoon and Regina. Click here to see the 2019 guide.

ONLINE: We are heavily promoting Giving Tuesday digitally, through social media, an email campaign, web ads and more. See the promo package below.

Highlights of the 2019 Campaign

  • 404 respondents to the charitable giving survey
  • 15,629 reached through social media, with 391 reader engagements
  • 3,474 email engagements
  • 8.46 hours total time spent reading the web version of the guide

Charitable Giving survey results 2019

  • 48% say their preferred way to give back was through financial donations
  • 45% gave because they strongly believed in the cause
  • 75% participated in fundraising or volunteering in the past six months
  • 37% say they give most to health and wellness related causes

Giving Tuesday Promotion Package

PRINT AD (price includes all digital promotions listed below)

  • Full page: $3,068 (a $4,640 value)
  • Half page: $1,838 (a $3,000 value)
  • Quarter page: $990 (a $1,870 value)
  • Eighth page: $598 (a $1,346 value)
  • Sixteenth page: $344 (a $1,008 value)

These prices are for two cities. For one-city bookings, please take 50% off.

EMAIL: Your logo in an email campaign to our many subscribers (11,000+ in Saskatoon, 9,700+ in Regina), promoting the guide and encouraging them to give generously.

SOCIAL MEDIA: Facebook and Twitter posts tagging your organization to our combined 27,500+ followers.

AD PORTAL: Your print ad on shoptheplanet.ca and shopthedog.ca, our dedicated print-advertiser-only sites.

WEB PDF: The entire guide will be available to read in your browser (your print ad will be visible).

SURVEY: An online charitable giving survey runs November 19 to December 2 and will be promoted via the email campaign and on our websites.

Advertorial Packages

Want to take your print advertising to the next level? Get a profile — written by us, based on an interview, and approved by you — paired with a display ad. You get all the online benefits listed above.

Half page advertorial (approx. 250 words): $1,098
Full page advertorial (approx. 500 words): $2,198

These prices are for two cities. For one-city bookings, please take 50% off.

Act Now!

If you are interested in this one-of-a-kind promotion, please fill out the form below and we will contact you shortly. Spaces are limited so act quickly to reserve yours. Ad design is no-fee and hassle-free! The booking deadline is Tuesday, November 10, 2020.