Giving Tuesday

Giving Tuesday (November 27) highlights the importance of giving back. In our third annual Giving Tuesday Guide (Nov. 22 issue) we focus on how local charities, non-profits and others are participating in this important movement.

THE GUIDE:  This will be a 4–8 page feature in the November 22 issue of Prairie Dog and Planet S, filled with informative articles and reaching nearly 120,000 readers in Regina and Saskatoon.

ONLINE: We are promoting Giving Tuesday digitally, through social media, an email campaign, web ads, and an interactive educational quiz. The Giving Tuesday Guide will also be available to be read in its entirety as a “web book” on the Prairie Dog and Planet S websites (see last year’s).

NEW THIS YEAR: To add excitement and encourage reader engagement, we’ve developed an interactive quiz, expanded online visibility and added television to the promotion.

Highlights of the 2017 Campaign:

  • 53,111 online reach
  • 478 reader engagements
  • 10.25 hours total time spent reading the web books

Your Giving Tuesday Promotion Package

PRINT + WEB + TV + SOCIAL + E-BLAST + QUIZ

Purchase a print ad (see below) in the Giving Tuesday Guide and receive the following online benefits:

  • You get a web ad (300×250 pixels) on Prairie Dog and Planet S websites, running Nov. 22 – Dec 5.
  • Your organization will be tagged in Facebook and Twitter posts to our combined 25,000+ followers. The feature will also be promoted to our 2,100 Instagram followers.
  • Your hyperlinked logo will be included in an email campaign to our 15,000 email subscribers, promoting the feature and encouraging them to give generously.
  • Your print ad will be featured on shopthedog.ca and shoptheplanet.ca, our dedicated print advertiser-only sites.
  • Your print ad will be visible in the Giving Tuesday Guide web book (see 2017 edition here)
  • Your logo will appear in promotional ads broadcast on Access TV in Regina and Shaw Cable in Saskatoon.
  • Quiz and contest: An informative and fun online quiz testing player knowledge about participating sponsors, custom-designed for this promotion. Readers will be entered to win a $50 restaurant gift card for participating. Your organization’s logo will be included throughout the quiz and your hyperlinked name will be on the sponsor thank-you page.

Print Ad Options

  • Full page: $3,068 (a $4,640 value)
  • Half page: $1,838 (a $3,000 value)
  • Quarter page: $990 (a $1,870 value)
  • Eighth page: $598 (a $1,346 value)
  • Sixteenth page: $344 (a $1,008 value)

These prices are for two cities. For one-city bookings, please take 50% off.

Advertorial Packages

Want to take your print advertising to the next level? Get a profile — written by us, based on an interview, and approved by you — paired with a display ad. You get all the online benefits listed above.

  • Half page advertorial (approx. 250 words): $1,098
  • Full page advertorial (approx. 500 words): $2,198

These prices are for two cities. For one-city bookings, please take 50% off.

Act Now!

If you are interested in this one-of-a-kind promotion, please fill out the form below and we will contact you shortly. Spaces are limited so act quickly to reserve yours. Ad design is no-fee and hassle-free! The booking deadline is Tuesday, Nov. 13.