2018 Promotion Results
The 2018 Hot Patio Contest & Guide was a multi-platform promotional campaign for Saskatoon’s hospitality industry that resulted in spectacular reader engagement and enormous brand awareness for our sponsors:
- Saskatoon Farmer’s Market
- Crazy Cactus
- Las Palapas Grill
The promotion included a custom interactive quiz, print features, Web ads, social media promotions and email marketing. The online quiz ran six weeks (July 5-Aug 15). The print patio guide ran four issues (July 5-Aug 16).
This unique marketing campaign reached Saskatonians everywhere they were last summer and generated incredible response in just six short summer weeks.
- 1,100 quiz entries
- 60,000 print readers
- 72,000 people reached online, including social media
- 6,400 online engagements (likes, comments, shares, opens, entries)
- 2,349 people reached by email
If you’d like to be a part of the campaign this year contact Louise Buckmaster at:
firstname.lastname@example.org or 306-651-3423