Hot Patio Contest & Guide

2018 Promotion Results

The 2018 Hot Patio Contest & Guide was a multi-platform promotional campaign for Saskatoon’s hospitality industry that resulted in spectacular reader engagement and enormous brand awareness for our sponsors:

  • Saskatoon Farmer’s Market
  • Crazy Cactus
  • Las Palapas Grill

The promotion included a custom interactive quiz, print features, Web ads, social media promotions and email marketing. The online quiz ran six weeks (July 5-Aug 15). The print patio guide ran four issues (July 5-Aug 16).

Statistics

This unique marketing campaign reached Saskatonians everywhere they were last summer and generated incredible response in just six short summer weeks.

  • 1,100 quiz entries
  • 60,000 print readers
  • 72,000 people reached online, including social media
  • 6,400 online engagements (likes, comments, shares, opens, entries)
  • 2,349 people reached by email

If you’d like to be a part of the campaign this year contact Louise Buckmaster at:
sales@planetsmag.com or 306-651-3423